Purpose-driven marketing is a strategy used by an organization to center its external communications efforts around a social cause that aligns with its core values. The goal of purpose-driven marketing is for an organization to develop a deeper rapport with their consumer base by creating authentic connections based on shared values.
Some big changes in 2022 and 2023 have set up the healthcare sector to advance screening for non-medical social needs in 2024 and beyond. This is great news as we work to address social determinants of health (SDoH), improve health outcomes, and reduce health disparities. But one key social need – transportation – isn’t getting …
The post As Social Need Screening Advances, Transportation Remains an Afterthought appeared first on Salud America.
The U.S. has a violent child death problem. Developing strategies to prevent violent child deaths death from firearms and traffic crashes is a demanding task that requires consideration of numerous upstream, interrelated, and tangential issues. To help safety advocates develop strategies to prevent violent child death, we compiled five frameworks to help: Understand and explain …
The post 5 Essential Frameworks for Preventing Violent Child Death appeared first on Salud America.
This is part of the Salud America! Achieving a Cohesive Culture for Health Equity in Latino and All Communities: A Research Review» Intergroup Contact Theory At the individual level, the contact hypothesis of social psychology, also called the intergroup contact theory, proposes that members of one group, having incomplete or inaccurate ideas about members of …
The post Strategy for Equitable Change: Intergroup Contact Theory appeared first on Salud America.
NASA’s pioneering Deep Space Optical Communications (DSOC) experiment will be the first demonstration of laser, or optical, communications from as far away as Mars. Launching…
Riding aboard NASA’s Psyche spacecraft, the agency’s Deep Space Optical Communications technology demonstration continues to break records. While the asteroid-bound spacecraft doesn’t rely on optical…
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