How Working Backwards Drives Amazon’s Product Development: 3 Takeaways from Amazon’s Global Nonprofit Conference

This week, I had the pleasure of attending Amazon’s Global Nonprofit Conference, Imagine a Better World, in Seattle, Washington. It was an opportunity for me to connect with leading nonprofits and learn from the brightest minds at Amazon. The 2-day inaugural event gathered the world’s leading nonprofits to share how they approach social good marketing and leverage Amazon to meet their business objectives. Amazon employees also lead key-note talks discussing their approach to marketing and growth.

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