How We’ll Educate the American Public About Covid-19 Vaccination

Moments before Elvis Presley sang “Hound Dog” on The Ed Sullivan Show on October 28, 1956, he made a different kind of history backstage, where he got his polio vaccine in front of reporters. He had been recruited for this PR effort for a simple, brilliant reason—children were getting the vaccine, but teenagers and young adults weren’t. Who would they listen to? Well, they were listening to Elvis.

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