Continuing to Lead With Empathy on COVID-19 Vaccine Education

On February 25th, the day the Ad Council and COVID Collaborative announced the platform for our vaccine education initiative, “It’s Up to You,” Stephen Colbert joked on The Late Show, “Okay, that’s a nice sentiment, but ‘it’s up to you’ is why we have this problem—we need everyone to get vaccinated.” He went on to suggest some absurd alternate slogans.

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Latinos Vaccinated for COVID-19 at Far Lower Rates than White People

As the Pfizer-BioNTech and Moderna COVID-19 vaccines continue to be distributed across the country, several states are beginning to report the demographic makeup of their vaccine distribution numbers. Unfortunately, Latinos make up a very low percentage of those getting a vaccine, despite being disproportionately hurt by COVID-19. Let’s take a look at the data. COVID-19 …
The post Latinos Vaccinated for COVID-19 at Far Lower Rates than White People appeared first on Salud America.

Bilingual Videos with Latino Doctors Help Answer Questions about COVID-19 Vaccines

Latinos are getting vaccinated for the COVID-19 vaccine at much lower rates than other groups. This mainly due to a lack of vaccine confidence and abundance of misinformation that is targeting Latinos, who have been disproportionately affected by COVID-19. That’s why Greater than COVID partnered with UnidosUS to launch a new bilingual video series, THE …
The post Bilingual Videos with Latino Doctors Help Answer Questions about COVID-19 Vaccines appeared first on Salud America.

From Fútbol to Lowriders: 8 Unique Ways to Reach Latinos for COVID-19 Vaccines

The COVID-19 vaccination gap continues among Latinos. In fact, most people who have received at least one dose of the vaccine were White (58%), while only 17% were Latino. State-level data show that Latinos are vaccinated at a much lower rate, even as they face heavier case and death burdens from the disease. This makes …
The post From Fútbol to Lowriders: 8 Unique Ways to Reach Latinos for COVID-19 Vaccines appeared first on Salud America.

Nevada Vaccine Equity Collaborative Fights Hesitancy & Inequities For COVID-19 Vaccinations

Everyone deserves an equal chance to get a COVID-19 vaccine. But some communities, like Latinos, don’t have as much access or information about the vaccine or are hesitant to get vaccinated. The Nevada Vaccine Equity Collaborative (NVEC) is working to change that. Co-led by Immunize Nevada and the Nevada Minority Health and Equity Coalition, the …
The post Nevada Vaccine Equity Collaborative Fights Hesitancy & Inequities For COVID-19 Vaccinations appeared first on Salud America.

Study: Peer Modeling with Psychological Inoculation Can Promote COVID-19 Vaccinations

COVID-19 vaccination is often deterred by misinformation, from conspiracy theories to exaggerated side effects on social media. Vaccine misinformation is potent among Latinos due to lack of reliable information that is culturally relevant or in Spanish, along with little government outreach. That is why UT Health San Antonio researchers studied a new type of advertisement …
The post Study: Peer Modeling with Psychological Inoculation Can Promote COVID-19 Vaccinations appeared first on Salud America.

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