Continuing to Lead With Empathy on COVID-19 Vaccine Education

On February 25th, the day the Ad Council and COVID Collaborative announced the platform for our vaccine education initiative, “It’s Up to You,” Stephen Colbert joked on The Late Show, “Okay, that’s a nice sentiment, but ‘it’s up to you’ is why we have this problem—we need everyone to get vaccinated.” He went on to suggest some absurd alternate slogans.

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