Shapiro Administration Announces Year Four Findings of Stigma Reduction Campaign, Life Unites Us
The Pennsylvania Department of Drug and Alcohol Programs (DDAP), in partnership with Penn State Harrisburg’s Douglas W. Pollock Center for Addiction Outreach and Research, Shatterproof, and PGP, also known as The Public Good Projects, announced findings from the fourth year of the Life Unites Us campaign, an evidence-based approach to reducing the stigma of substance use disorder (SUD). Life Unites Us is a people-forward, research-driven campaign that DDAP launched in Sept. 2020. The campaign utilizes social media to spread stories of individuals in recovery, their family members and allies who support those with SUD. Additionally, the campaign gives local organizations an opportunity to learn through webinars, fosters community partnerships to promote recovery-focused support at the local level, and maintains an interactive data dashboard detailing the campaign’s progress.
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